search engine optimisation

Anatomy Of A SERP

SERP stands for Search Engine Results Page and is an essential part of SEO - this is where it all happens! Our approach to SEO is to make sure our clients understand as much about the subject as possible. Understanding the SERPs is a massive part of that, so we have put together an explanation of the different elements below.

Our site also offers a full page defining the most common seo terms.

A Search Engine Results Page
  1. Search Input Box
  2. This is where a user enters a search phrase into Google.

  3. Listing
  4. Each of the listings in the returned search listings in Google is in bold blue text. The actual text used is from the Title Element of that page, so the importance of a well optimised Title Element goes beyond just stuffing it with keywords. A Title Element should also consider enticement value to try and make it stand out from the other listings.

    In Google, each page of results holds 10 listings.

  5. Snippet
  6. The Snippet displays a description of the page. This Snippet is generally taken from the Meta Description of the page in question, although this is not always the case. There are other scenarios where Google will instead use text from the page, so it is also important to ensure your page is optimised accordingly.

  7. Site Links
  8. If your site is well indexed in Google through sufficient popularity, you will get site links listed in the SERPs. This basically enables your site to have multiple listings under one banner. Google will choose what it deems to be the most appropriate links, although you can have control over this through your Google Account.

  9. Sponsored Links / Google Adwords
  10. As well as appearing in the right hand side, Sponsored Links often appear at the very top of the page aswell, with a faded pink background. These links are no 'natural' in that the person owning the site pays a fee for its appearance in the SERPs. This can be a quick and easy way to get your site ranking, but can also prove to be expensive as you pay either per click, or per number of impressions.